MECMontacargas
WEB REDESIGN
About the project
MEC S.A.S, a Colombian company specializing in electric forklift rentals and hydraulic cylinder repair, renewed its visual identity and aimed to reflect this transformation on its website. The redesign would not only align the site with its new image but also enhance its functionality and aesthetics, elevating the user experience and strengthening its digital presence to drive conversions.
UNDERSTAND
UX Design Process
To begin the website redesign, meetings were held with stakeholders to understand their objectives. Beyond a visual refresh, they sought a complete restructuring that included new information and functionalities related to their services and products, something that was previously unavailable.
Additionally, a competitor analysis was conducted to evaluate the user experience and interface design of similar products. This analysis helped enhance the proposal and develop more effective solutions, ensuring an optimized experience for users.
IDEATE
Information architecture
Creating a user flow benefits by improving the clarity and efficiency of the user journey in a digital product, helping to identify potential obstacles and optimize the experience. It also facilitates communication between teams, ensuring that everyone understands how users will interact with the product, resulting in a more intuitive and effective design.
IMPLEMENT
Style guide
Montserrat is a geometric sans-serif typeface with balanced and rounded shapes that give it a contemporary and elegant appearance. It is an excellent choice for the web due to its high readability on both small and large screens. It adds professionalism and visual clarity, enhancing the user experience on the site.
Interface
